PAWS "N" CLAWS EYEWEAR IS the brand that has been designed exclusively for animal lovers looking for a way to support and bring attention to their cuddly friends. Paws N Claws is a creative and unique line of eyewear that will raise awareness and funds for animal charities across the nation. For every frame or sunglass sold to the doctor's offices and optical stores, Eye Deals Eyewaer will be donating 5 % of their net sales to the ASPCA ®.

President of Eye Deals Eyewear Sam Shapiro and his wife Phyllis are avid animal supporters who work with local groups such as Steel City Greyhounds, Animal Rescue League and Pet Match adoption service. "We wanted to support a cause that's close to our hearts and make it easy for pet lovers everywhere to easily join in the fight to prevent cruelty to animals," he said. Paws 'N Claws will also provide opportunities for individuals, retailers and local groups to get involved and support the cause as well.

Eye Deals Eyewear has been designing high quality, innovative Eyewear for 29 years. All of the Paws 'N Claws frame and sunglass designs are embellished with paw prints or bones in a fashionable and subtle way, so the customer can show their love of animals and support them at the same time.

National marketing industry publication Brand Channel has compared Paws 'N Claws to TOMS, who helped grow the give back marketing trend with their 'One for One' shoe donations. They have touted Paws 'N Claws as "Another example of a brand giving back in an innovative way" and hopes that "this model spreads like wildfire across the retail landscape. "

Photo to the right: Phyllis & Sam Shapiro with their dogs Bobby Jo & Fly Boy.